A/B Variant Testing

Generate multiple versions of the same creative to find what works best. Variants let you compare different executions of the same concept side by side.

Creating variants

1. On the Generate page, select Image as the asset type
2. Write your prompt and configure settings as usual
3. Set the Variants count (2–6). Each variant uses a different random seed to produce a unique result from the same prompt
4. Tap Generate

All variants are generated simultaneously and grouped together.

Comparing variants

1. Go to Jobs and find any job in a variant group
2. Tap Compare Variants to see all variants side by side
3. Review the differences: composition, colour, layout, and mood will vary between variants
4. Pick your favourite

Tips

• Start with 4+ variants: more options mean a better chance of finding the right one
• Same prompt, different results: each variant uses a different seed, so you get meaningful variety without changing your prompt
• Refine and re-generate: if none of the variants are right, adjust your prompt and generate a new batch
• Use the winner: tap into your chosen variant to create a video, download, or publish