Ads Optimiser Documentation
Ads Optimiser is an AI-powered creative platform that helps you generate, manage, and publish ad creatives (images and videos) with AI models from xAI (Grok), OpenAI and Luma. Publish across TikTok, Instagram, YouTube, Google Ads, and Meta Ads from one place.
What you can do
- Generate images from text prompts with style presets and brand reference photos, including GPT Image 2.5 Sunburst for briefs that need exact detail
- Generate videos from text, images, or by editing existing videos
- Create AI characters: a consistent person with their own face, voice, scripts and gallery, who can speak on camera in a designed voice
- Add overlays and captions to any video: timed text cards, and captions timed to the speech
- Build pipelines that chain steps such as prompt refinement, image, video and voiceover into one repeatable run
- Create from Claude with the Ads Optimiser connector or MCP package, on the web, desktop or in Claude Code
- Create A/B variants to compare multiple creative options side by side
- Write AI ad copy: headlines, descriptions, and hashtags tailored for your platform
- Publish across platforms: TikTok, Instagram, YouTube, Google Ads, and Meta Ads
- Schedule posts for optimal timing
- Manage campaigns across TikTok, Google Ads, and Meta Ads
- View content libraries for TikTok, Instagram, and YouTube with engagement metrics
- Collaborate with team members via workspaces
Quick links
| I want to... | Go to |
|---|---|
| Create my first ad | Quick Start |
| Connect TikTok | Connect TikTok |
| Connect Instagram | Connect Instagram |
| Connect Google Ads + YouTube | Connect Google |
| Connect Facebook / Meta Ads | Connect Facebook |
| Turn brand photos into a video ad | Create a Brand Ad |
| Understand Ad Library vs organic posts | Ad Library vs Organic |
| Learn about A/B testing | A/B Variants |
| Automate a multi-step creative workflow | Build Your First Pipeline |
| Generate creatives from a chat with Claude | Use Ads Optimiser in Claude |
| Create an AI influencer or brand character | Create an AI influencer |
| Add captions or text cards to a video | Overlays & Captions |
Find your way around the app
On a computer, the sidebar on the left holds every page. You can:
- Collapse it to an icon rail with the chevron button on its edge, or press
Ctrl+\(Cmd+\on Mac). Hover an icon to see its name - Resize it by dragging its edge, from 160 to 380 px wide. Double-click the edge to reset the width
The app remembers your choice on that device. On a phone, use the bottom bar and More.
Need help?
Email us at [email protected]. We're happy to help.